Remember the old “I’ve fallen and I can’t get up!” commercial? It’s amazing how that image of a helpless, frail and frightened older woman has persisted. In fact, it reinforces one of the top myths about Baby Boomers, a marketing agency reports.
“Consumers 55 and over are actively pursuing a wide range of physical connections,” says Age of Majority, which helps brands pursue this segment of the population.
We can only say, “Tell us something we don’t know!” Our clients are living proof that people over 50 want to stay active and healthy while enjoying the quality of life that exercise brings.
A second myth the agency identified: People in this age group don’t care about their personal appearance.
Regular exercise has many benefits, like improved blood pressure, balance and flexibility, just for starters. But you bet: Looking better is one of them. For some active adults, it’s even a top priority. And why shouldn’t it be?
As another 1980s ad used to say, “Looking good, and feeling great!”
The third myth? The classic: “You can’t teach an old dog new tricks.”
The Age of Majority agency counsels its clients against believing that active adults are stuck in their ways. Instead, the agency says, most are open to trying new things – products, services and experiences that will make them feel good, including travel.
What do you think – does this sound like you? Come show us how wrong these myths are. Nothing smashes all three like regular exercise.
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